Tesco or most know as "HOME PLUS" is the second more visited store, the first one "E-mart" is a huge competition one to high number of stores they have Home Plus came up with an idea to become number1 in South Korea with out having to construct more stores.
The people in South korea are hard workers there fore is really to have time for go to the.
Tesco or most know as "Home Plus" is the second most popular store in South Korea but Home Plus had to overcome an obstade a huge number of stores from E-mart the number 1 store. Their mission was to become number 1 without increasing the number of stores and after a study of Koreans lifes noticed theyare the second most hard working people inthe world therefore grossery shopping is a defficult task to take care of soHome Plus decided to aproach the people using technology creating virtual stores in different places. First target was subway station so people could buy while waiting for the subway.
The simply needed to use their smart phone to scan go to their online cart, ononce online purchase is done is delivered at their homes, that way people can rela more after work.
Home plus is now number 1 in online market and is avery close second offline.